Marketing and Business Development: Your ability to attract and keep good clients is essential to your business. Many companies get caught in a rut in which both marketing and business development initiatives seem to be so cookie cutter that they cannot see the customers’ perspective. Even though the intent is to provide customers quality products and services too many people within the organization are not able to look at the situation from the customers’ view. Everyone in the organization must understand their role and how it is connected to the business’ mission and how that mission is connected to the customer organizations you serve. The balance between a standardized approach (repeatable processes) and ensuring you diagnose before you prescribe is an art in itself. Mastering this art will allow you to continually improve your ability to obtain and retain good customers.
The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.
- Edward R. Murrow
Let Zimmerman Consulting help you achieve your goals by assisting you with marketing and business development initiatives. Our forte is looking at a subject from the many different perspectives involved and helping to create a solution that all parties involved can buy into. We can assist you in a new marketing campaign, proposal writing, or rebuilding damaged relationships. We facilitate win-win solutions that are principle based and can stand the test of time.